Life Transformation Coach

About: A Powerful Life Transformation

The powerful life transformation that had radically impacted my life made me realise that it could radically shift the lives of others too!

My (and your) Story Of A Powerful Life Transformation

I should have been euphoric. I should have been wildly ecstatic, walking on cloud 9, and yes, maybe even a little bit proud.

But I wasn’t. 

It was September 2001. I was sitting alone at my dining room table, staring at the magnificent trophy I had just won. 

I had just been declared the National Champion and qualified to finally compete internationally at the pinnacle of amateur physique competition, “The NABBA Universe.”

Instead of this being a moment of life transformation, all I could think was…

“Is that it? Is this all there is?” 

It All Came Crashing Down!

I discovered at a very early age that resistance training exercises offered me a deep sense of emotional escape from the trauma I had suffered as a child.

For most of my early life, I had grown up with an alcoholic, inconsistent and suicidal mother.

I also had an older brother who chose to deal with his pain by taking it out on me. The bullying was relentless and emotionally debilitating and it crushed all my sense of self-worth.  

For years I used the rush of endorphins, the exercise high, to escape facing my emotional reality. 

The challenge was that when the training was over, so was the rush. So I began to spend more and more time in the gym training. 

Consequently, my life became an unhealthy and repetitive pattern.


A Life Transformation

 I was defined by and completely limited by my perception of what had taken place in my past. 


Avoiding my past and essentially burying it prevented me from moving forward. It shattered my hope and eliminated my view of my future. I became emotionally rigid and shut off. I stopped learning and I couldn’t evolve or change. 

Because of my emotional rigidity, my “comfort zone” contracted and I never realised that it was choking me! I couldn’t get myself to take the smallest actions outside of anything that I was comfortable with.  

Instead of having the goal of embracing new experiences, avoiding feeling the associated uncomfortable emotions that came with anticipating new experiences became my goal. 

I began to accommodate my comfort zone by giving myself labels and developing an identity narrative around those labels. 

I avoided social situations because I labeled myself an “introvert.” I couldn’t feel happy or excited because I labeled myself “depressed.” I let opportunities go because they never fitted into what I felt I was “passionate” about. 


Life Transformation

I was truly stuck… and that night in September, it all came crashing down!

Awakening To Powerful Life Transformation.

We all have our identity narrative or story in life. 

Our story and the way we view the world is filtered through our emotions, thoughts, choices, beliefs, self-worth, values, and priorities. 

Sadly, it is this very story we tell about our lives that keeps us from making a powerful life transformation and living life at a level that we truly desire. 

My story brought me to a point in my life where I realised that I had to find answers. 


Although I had been declared a winner in the eyes of the outside world that night, behind my own eyes, in my inner world, I felt frustrated, isolated, and desperate. 

As I sat there, I wondered how I would ever be able to pay for my flights overseas to compete. 

My finances were a mess and I was already deeply in debt from spending money I didn’t have to prop up my low self-worth.

I was exhausted from working the long hours that I needed to work just to keep my head above the water. 

I didn’t want to see people, I didn’t want to talk to people, and, quite honestly, wondered if was possible that I had completely lost all sense of who I was. 

Who Do You Want To Be?

Those moments were also a turning point because I asked myself a very powerful question. 

“If you don’t know who you are now, What life transformation do you want and how do you get there?”

In the days, weeks, and months that followed, I began to feel a sense of singular purpose growing inside of me that I had never felt before. 

What if I could answer that question for myself and then use my learnings to help others who were in a similar position in life?

I reasoned that if I could give my pain a purpose by helping others, then it would not all have been for nothing!  

That singular sense of purpose sent me on a decade-and-a-half journey of passionate discovery. 

I studied everything I could get my hands on that related to creating powerful a powerful life transformation in myself and others. 

I studied NLP (Neuro-Linguistic Programming (NLP); Cognitive Behavioural Therapy (CBT); TimeLine Therapy; the latest developments in Neuroscience; Life Coaching; Personal Development and Psychology.


My new purpose shaped a powerful new vision for my future self and a brand new identity. 

Every action I took and every decision I made was filtered through the identity of my future self.

The story I told, or my identity narrative was no longer based on my past but my future.

More than anything, I now had a powerful “WHY’ for my life. A “WHY” that was driven by purpose and fuelled by emotion.

Instead of avoiding new experiences, I embraced them with the understanding that the associated emotions were the very gateway to change and powerful life transformation. 

As I was learning, I was also implementing what I learned. In the two decades following that night in September, I have conducted well over 80 000 hours of life transformation consultations with people from all walks of life. 

The powerful life transformation that had radically impacted my own life made me realise that it could radically shift the lives of others too!

In 2014 I was awarded a 4-year contract to work with the Royal Palace Of Monaco. 

Through my learning, observation, and implementation over all those years with hundreds of different people, I began to notice definite and predictable patterns of behaviour in the people I worked with. 

The powerful life transformation that had radically impacted my own life made me realise that it could radically shift the lives of others too!

These behaviour patterns were so predictable that I developed a system for a powerful life transformation which I call “The PEAK Performance Framework.”

“PEAK” is an acronym for (P) Potential; (E) Emotion; (A) Action and (K) Knowledge. 

They are four deep-dive modules that build on each other and are the essence of my Future-Self Life Coaching Programs and my PEAK Performers Academy Group Coaching Program

unlock your hidden potential

With my wife and Princess Charlene of Monaco

Feedback & Reviews

What others are saying….

“Michael helped me in his very gentle way to create a vision for my life and business and then to break through the things that were getting in my way of achieving it. 

I now truly understand that life is lived from the inside out and not the outside in!”

Tracey Farrow

Somatologist and Business Owner

“In 2015 I went through a major life transition. Michael helped me to get a firm perspective on things which helped me to make the decisions I needed to make.”

Jenni Rivett

Celebrity Trainer and Former Trainer Of Diana, Princess of Wales

Michael changed my life! He transformed me from a procrastinator who was too comfortable into a high achiever and a high performance professional with laser focus.

Lucas Domm

Business Owner and Entrepreneur, Brazil

Embarking On Our Own Journey Of A Powerful Life Transformation Together

Scary Fact:- If you don’t have a very clear vision for where you want to be in 3 years, 5 years, and even 10 years down the line, you are ALREADY there!

You can expect to be living the same life for the rest of your days as you are living today! 

Now, if you are completely satisfied with where your life is today and you are completely happy to be living this same life 3 to 10 years from now, congratulations! 

There is nothing wrong with that and we probably don’t need to continue our conversation.

But I am sure you wouldn’t be here if you were entirely satisfied with where your life is right now! 

And you wouldn’t be searching for a powerful life transformation methodology to take you to where you want to go. 

Since you are looking for a solution to a problem, you might recognize that there is a gap between where you are today and where you want to be. 

You may also recognise that standing in that gap is not what you have to DO to close it. 

You have already tried that and felt the incredible resistance that comes with trying to do new things that put you outside of your comfort zone. 

So you thought that perhaps you chose the wrong strategy and so you tried something new. But again, you came up against the same internal resistance.   

Most people’s approaches to life transformation are the wrong way around. 

They set a goal, they decide what they have to do to get there, and then they end up procrastinating, sabotaging their efforts, or sadly, failing! 

Standing in the gap is not what you have to do! It is who you have to become! 

“We don’t do what we can in life, we do what we believe we ARE.” 

Your strongest drive as a human is to behave consistently with who you believe you are; your identity.

Approaching life transformation the right way means aligning today’s behaviours with the identity of your intended and ideal future self.  

It is your habits of thought, emotion, choice, belief, and your world view-essentially your story- that accounts for a full 80% of your success or failure. 

The other 20% is tactical. But you will never get to it effectively without first working hard in the gap. 

Getting very clear on what you want is our first crucial step in creating a powerful life transformation.

This kind of uncommon clarity has power because working backward from there, will ultimately determine WHO you need to become.

Together we will be overcoming challenges that keep you stuck in your old patterns while holding you accountable to daily habits that reinforce your new identity.

With each step forward you will experience a powerful life transformation.

You will close the gap, unlock your hidden potential and finally move toward achieving your ultimate life vision!  

I’m a passionate speaker and seminar leader. 

I help my audiences to create breakthroughs in powerful personal transformation.

Over the last 27 years, my PEAK Performance Blueprint has become a guiding light for those seeking rapid and permanent life transformation.   

I’ve worked with people from all walks of life! 

From princesses to paupers, anorexics to the obese, pensioners to prisoners, and CEOs to drug addicts, the limiting patterns of behaviour are identifiable and breakable. 

These people report that the resulting powerful life transformation they experienced immediately and forever shifted their lives. 

Michael Rodd Life Transformation Coach Core Beliefs

Self-Empowerment Comes Via Responsibility

The first requirement of all personal change is to assume full responsibility for everything that is in your life. This does not mean that the events of your life were necessarily your fault. It does mean that you are response-able. You are able to respond to them in a way that empowers you rather than in a way that disempowers you.  

Human Potential Is Nearly Limitless

Provided that they do not violate the laws of physics, the only limits to your potential are the limits you place on the size of your life’s vision, and your belief in your ability to bring that vision to life. 

You Don’t Do What You Can; You Do What You Believe You ARE

Your identity drives all of your behaviour and attitudes. You will act in ways that remain consistent with who you currently believe you are. A shift in your identity will cause a corresponding shift in your behaviours. 

Your Goals And Your View Of Your Future Shapes Your Identity

Your identity is determined by what you are most committed to and is shaped by your view of your future and your goals, not by your past or some set of predetermined traits. 

Motion Creates Emotion

You are more likely to act yourself into feeling than feeling yourself into taking action.

You Choose Your Purpose And Your Passion!

Your purpose and your passion in life are not innate things that you need to “find.” You choose them. They are effects, not causes. 

Life Is Always Working For You And Not Just To You

Every experience in life whether great or small, positive or “negative” is working for you. People have costly experiences but fail to take anything of value from those experiences. Your most difficult times will provide some of your greatest insights if you look for them!   

The Map Is Not The Territory

Your way of seeing the world is unique to you. Your worldview is shaped by your beliefs, values, experiences, and a host of other filters. How you see the world is not how it is but rather how you are!   

Your Decisions Shape Your Destiny 

The most fundamental aspect of your humanity is your ability to make choices. Choosing means making decisions about what you want to happen and choosing how you respond to what does happen. 

“Failure” Is Feedback

You will only ever fail if you give up. There is hardly ever a linear path to success. If you use your “failures” as feedback to correct your course by eliminating alternatives, you will find your way. 

Commitment Is A Statement Of What Is

Your level of commitment in any area of your life can be directly assessed by the results that you are producing in that area.  

You Never Lack Resources, You Only Lack Resourcefulness

Whenever people “fail” they blame a lack of resources. They never had the money, the connections, the information, the support, etc. It is never a lack of resources but a lack of resourcefulness. Emotion is the ultimate resource, if you can create the right emotion, you can get yourself to do anything! 



Michael Rodd Life Transformation Coach, Umhlanga, KZN, South Africa

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