The Most Effective Way To Create 10 eXponential Growth Is By Shifting Identity.
Michael Rodd
Uncover The Hidden Patterns That Are Sabotaging Your Next Level Growth!
Most entrepreneurs don’t lack talent, discipline, or ambition.
They get stuck because of the way in which they assign meaning to the events of their lives, past and present.
If anyone is doing well in any particular area of life, it is because they are making superior evaluations about what things mean.
Meaning becomes the story you tell yourself.
That story shapes your identity.
And identity sets the standards that quietly determine your results. Because people will do more to remain consistent with who they believe they are.
If your story is sourced from the past, growth stays linear. If your story is sourced from the future, growth becomes exponential.
That distinction didn’t come from theory for me.
It came from a turning point I didn’t choose—but chose the meaning of.
I grew up in an unstable home marked by violence, addiction, bullying, and unpredictability.
Very early on, because of that, I built a story about what that meant to me.
I am unsafe and inferior.
At fourteen, I discovered my boarding school’s gym and, unknowingly, used it to try to rewrite that story.
Strength became my safety. My physical body became my worth.
My identity formed around the pursuit of physical perfection, so I could feel safe, accepted, loved, and not inferior.
And that identity drove me to win every national bodybuilding title and place top 10 in the world.
So it worked. And it didn’t work.
What I had achieved on the outside only served as a buffer to what was still on the inside.
The fear was still there. The insecurity was still there. The inferiority was still there. Just sheilded.
Trying to build other areas of my life while still hanging onto the meaning of my past doomed me to dismal failure, frustration, and self-sabotage.
In April 2017, I slipped on the last step of a wet staircase.
Both quadriceps were ripped completely off my kneecaps.
After surgery, doctors told me I would never be able to train in the same way again.
In an instant, the safety net of the identity I had built my life around was gone.
And I was faced with a question that changed everything:
What does this mean for me now?
Who am I?
Is this the end—or the beginning?
Does it mean punishment—or is it preparation?
That moment taught me something most people never realize:
It taught me that WE give meaning to the events of our lives, whether it is consciously chosen or whether we simply default into it, as I had done my whole life.
We can’t always control the events of our lives—but we can always control the meaning.
And meaning gives us very powerful leverage.
As I rebuilt physically, I went deep intellectually—studying psychology, neuroscience, NLP, CBT, and human behaviour.
My accident had demonstrated the power and leverage that meaning offered.
I learned that if anyone was doing well in any area of their lives, it was because they had a superior way of evaluating what things meant, and therefore how to feel about them, and most importantly, what to do about them.
What I needed to understand was what shapes the meaning we give to the events of our lives.
What is the difference between people who consistently empower their lives with meaning and those who consistently disempower themselves with meaning?
And how does that impact our identity and our reality?
The answer to those questions was simple, but profound:
Most people evaluate meaning deterministically.
They explain the present using the past and unknowingly conclude, “This is just who I am.” And all their decisions and results reflect that identity.
People who grow exponentially do the opposite.
They evaluate meaning prospectively.
They ask, “Given the future I want, who does this require me to become?” And all their decisions and results reflect that identity.
This single shift changes:
When identity shifts at the source, growth stops being incremental.
It becomes exponential.
I believe:
We will do more to remain consistent with who we believe we are than anything else.
Identity is a story and a set of standards shaped by the meaning we give to the events of our lives.
And both can be consciously rewritten
Your results are not a motivation problem.
They are an identity problem.
Through my 10eXponential Growth Coaching Program, my Decision to Destiny Keynote, and my 3-day Retreats, I help ambitious entrepreneurs and high performers:
Break free from deterministic stories rooted in the past that keep them stuck in the grind of linear 2X growth.
Re-evaluate and build meaning from a future-focused perspective, and align their identity with 10eXponential growth.
Build a future-sourced identity that raises their standards for the emotional states they embrace, the questions they ask, the beliefs they embody, and the values they live by.
Create freedom through exponential growth across time, money, relationships, and purpose.
This isn’t about pushing harder.
It’s about becoming someone for whom 10 eXponential results are inevitable.
What others are saying….
“Michael helped me in his very gentle way to create a vision for my life and business and then to break through the things that were getting in my way of achieving it.
I now truly understand that life is lived from the inside out and not the outside in!”
Somatologist and Business Owner
Celebrity Trainer and Former Trainer Of Diana, Princess of Wales
“Michael changed my life! He transformed me from a procrastinator who was too comfortable into a high achiever and a high-performance professional with laser focus.“
Business Owner and Entrepreneur, Brazil
You Are the Future You See
Believe in a vision so vivid that it feels more real than your current reality. Don’t just set goals—become the person who achieves them. Your future self is not someone you hope to be; it is someone you are remembering into being. Every decision you make today is filtered through the identity of who you are becoming, not who you have been.
Your Emotions Are Your Power
You don’t resist or suppress your emotions—You harness them. Energy in motion (emotion) is the most powerful fuel you have for transformation. Whether it’s fear, frustration, or joy, use each emotional state as feedback and fuel for growth. Emotional mastery isn’t about control; it’s about channeling.
You Create and Sustain Exponential Energy
Your energy is your currency—it dictates how much you can give, build, lead, and grow. You don’t wait for motivation; you generate momentum through rituals, boundaries, and aligned action. You treat your body, mind, and environment as sacred sources of power. Every day, you build energy like an athlete training for the Olympics of your purpose.
Set Irreversible Standards
You don’t negotiate with mediocrity. Your standards are not goals—they are non-negotiables embedded in who you are. You don’t rise to the level of your ambition; you rise to the level of your identity. Hold yourself to standards that stretch you into someone you haven’t yet met—but already am becoming.
Reframe the Past to Rewrite the Present
Your past does not define you—it refines you. Every wound, failure, or stuck season is now repurposed as a tool for wisdom, strength, and connection. You no longer carry your story as baggage, but as a badge of power and transformation. The meaning you assign to your past determines the momentum you generate now.
Decide from a Place of Power, Not Pressure
You don’t wait to feel ready to make powerful decisions—you decide and then rise. Your choices are aligned with your higher identity, not your current circumstances or fears. Every bold decision carves a deeper groove in your nervous system that says, “This is who I am now.” You don’t dabble—You decide, then build from the decision.
You Are A Creator, Not A Reactor
You don’t wait for permission, the right timing, or perfect conditions. You create your next level with intention, not reaction. You wake up with the mindset that life is happening for you, not to you. When others seek comfort, you seek alignment, and when others look for signs, you become one.
Your Map Is Not The Territory
Your way of seeing the world is unique to you. Your beliefs, values, and experiences shape your worldview and a host of other filters. How you see the world is not how it is, but rather how you are!
Your Decisions Shape Your Destiny
The most fundamental aspect of your humanity is your ability to make choices. Choosing means making decisions about what you want to happen and choosing how you respond to what does happen.
“Failure” Is Feedback
You will only ever fail if you give up. There is hardly ever a linear path to success. If you use your “failures” as feedback to correct your course by eliminating alternatives, you will find your way.
Lead with Internal Certainty
Your confidence is not sourced from external validation—it’s sourced from internal conviction. Trust your inner voice more than the crowd’s opinion. Act before the results show up, because you’re not performing—you’re expressing who you already know you are. Unshakable belief in yourself is not arrogance—it’s alignment.
You Never Lack Resources, You Only Lack Resourcefulness
Whenever people “fail” they blame a lack of resources. They never had the money, the connections, the information, the support, etc. It is never a lack of resources but a lack of resourcefulness. Emotion is the ultimate resource, if you can create the right emotion, you can get yourself to do anything!
